How do I Become a Great SEO Expert and Marketing Consultant?

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An SEO expert is someone who knows how SEO works and how to use SEO to increase the rankings of a website in Search Engines.

An SEO expert is someone that practices SEO as a profession and offers SEO services, SEO consultation or taking clients on a project-by-project basis.

 Here are some steps to become a great

SEO expert and a marketing consultant

Understanding how search engines work  

 

The very first step is to acknowledge you on how search engines work. The search engines mainly consist of three steps:

Crawling

This means how they discover content on the web

Indexing

This means how they add and organize the content in their index

Ranking

this means how they decide which website they will be showing in the results (and in what order), for a given search query It is important for a SEO specialist to know how to optimize a website for each and every stage so that search engines can read, index and understand the content of a website without any hassles.

Understanding the true definition of SEO

SEO isn’t just about keywords and links; the objective of a SEO is to give its user a great experience and give them exactly what they’re looking out for. SEO isn’t just about getting more search engine traffic but it is also about turning that traffic into a frequent customers and visitors. As an SEO expert, one must learn what rules SEO should apply at each stage of the whole SEO process until the website is fully optimized. Here’s a summary of what each SEO types does

Technical SEO

 Technical SEO main feature is for the crawling and indexing phase. With this, you can help search engines index all of the important pages of your website without any problem.

On-Page SEO

On-page SEO is responsible for to do elements that are found on a page. Elements like content, images, videos, headings need to be optimized so that search engine engines can understand their context.

Off-Page SEO

Off-page SEO is responsible for the activities that are outside the boundaries of a website. Things like promotion of your website and getting back links from other related websites are some of the factors that help search engines during the ranking process.

Picking up the basic Search engine marketing concepts

Before becoming a professional marketing and SEO consultant, it is important to understand what digital marketing is and what is role of SEO in digital marketing campaigns. So, basically SEO is one of the two components of SEM and the main difference between them is SEO traffic is free while SEM is paid.

Keep yourself updated about SEO changes

SEO is not something that will stay the same the way it was in the beginning. The rules and algorithms of SEO keep getting change all the time. Google alone is making sure to make more than 250 changes to its algorithms every year.

It is important for an SEO expert in London to be aware these changes and then adjust its SEO campaigns accordingly.

One of the best ways for an SEO expert or local SEO expert to stay informed is to follow a couple of SEO news websites that provides authentic and true information about the ongoing SEO changes when they happen. It would be a waste if you found that upgrade later, make sure to stay updated.

Location: London, UK

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