What is E-A-T and Why It Is Important for SEO?
Keeping up with all the new SEO agency trends and maintaining your page's rating is becoming increasingly difficult as the site grows in popularity. One of Google's latest search engine requirements is E-A-T (Expertise, Authoritativeness, and Trustworthiness). Let's take a closer look at E-A-T and why it matters. Defining and evaluating E-A-T: The letters E-A-T represent three things: knowledge, authority, and trust. To establish the 'quality check boxes,' Google uses E-A-T as a metric for its search quality rating rules. E-A-T is one way Google continually attempts to improve to provide the best experience for its users. Let's take a closer look at the components of E-A-T. Expertise: Expertise relates to the author's or business's credibility. In content creation, an unqualified content creator is unlikely to score higher than a qualified content producer in their area of expertise. It is critical to check the writer's expertise in sensitive areas ...