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Showing posts from September, 2022

How do I Become a Great SEO Expert and Marketing Consultant?

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  An SEO expert is someone who knows how SEO works and how to use SEO to increase the rankings of a website in Search Engines. An SEO expert is someone that practices SEO as a profession and offers SEO services , SEO consultation or taking clients on a project-by-project basis.   Here are some steps to become a great SEO expert and a marketing consultant Understanding how search engines work     The very first step is to acknowledge you on how search engines work. The search engines mainly consist of three steps: Crawling This means how they discover content on the web Indexing This means how they add and organize the content in their index Ranking this means how they decide which website they will be showing in the results (and in what order), for a given search query It is important for a SEO specialist to know how to optimize a website for each and every stage so that search engines can read, index and understand the content of a website ...

How do I Convert SEO Traffic into Qualified Leads?

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  A qualified lead is simply a potential consumer/ customer who is showing interest in your brand or product/service and is okay sharing their information. Make sure to align your website's content with user intent When you're receiving a decent amount of traffic in your website and have a decent domain authority, it's time to focus on keyword optimization and more importantly on intent optimization as well. Instead of creating content based on keywords, just try to think about why your visitors search for particular terms, what they want when they type in that term, their intent behind it.  Optimizing your future post for intent Identify and try to understand the pain points your audience/or potential customers face at different phases of their buying journey and cover content that addresses that problem and solves their search query. One of the best ways to create intent-oriented content is to make a conversation with your past and current customers and take hin...

Web Design and SEO- Boost Your Brand With a Great Design

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For a brand to grow and develop ten folds, put specific attention on web designing and creating search engine optimized content. Many brands ignore these essential points and miss out on considerable exposure to vast audiences. Optimizing both these points would mean better search engine rankings, higher visit and conversion rates, and better market penetration. Here we have listed some points to boost your brand's reputation on the social stage by having some great graphic designs . You can also take the help of a professional digital marketing agency for getting better advice and perform to your maximum potential. Content In a website, content is the most important thing to display. Be it written content, graphical content, or video content, optimize it appropriately to increase your website's ranking. Attach relevant pictures and videos now and then to increase the staying time. Publish the content with the help of professionals. Remember to keep updating and publishing the ...

7 Tips for Social Media For Small Businesses

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The world over has seen a digital boom. One aspect of this boom is the advent of social media. For any new business, one easy way to gain a foothold with the customers is through Social media marketing . However, without a solid plan of action, the tactics used could fail. With so much going on in social media, here are seven tips small businesses can use to explore social media. Prepare a plan As mentioned before, you must first prepare a plan as that only would take things in the right direction. Follow the below-mentioned framework: Set your social media objectives- You must decide if you want visibility, customers, or an increased conversion rate. Research the competition-Find out the strategies your competitors are using. It will give you an idea of any need gap prevalent. Create social media calendar-  Plan in advance how often you will post content. 80% of the content should be to educate and 20% to promote the product. Choose the platform Avoid posting on the most popular ...