Why Keyword Research is Needed and How to Rank Higher?

There are many aspects that influence the positioning of a site or page in the Google SERP: the back links, the site's authority, and the SEO activities that can be done on and off-site. But the first step, let's say the structure on which everything else is based, is the analysis and research of keywords. This activity sets the stage for everything else: you need to understand who you are writing for, what you have to write, and how to do it. It is necessary to set up the entire SEO strategy and will serve to lay the foundation on which to build your digital home, whatever it is.

And suppose your goal is to write the texts for an E-Commerce or a drop shipping shop. In that case, keyword research will become your best friend because, if you can define a good strategy, it will allow you to get super qualified traffic interested in buying your products.

Keyword research remains a cornerstone of SEO, regardless of Google's ongoing algorithm updates. The competition on the Web is now at such a high level that finding a way to intercept organic or paid traffic requires a precise strategy.

What is SEO keyword research, and why keyword research is needed?

Keyword research is an analysis process used to find the actual search terms that people employ to search for products and services online. The primary purpose of keyword research is to obtain the best possible positioning on search engines, increasing organic traffic.

More traffic on the site means improving the opportunities for lead generation, transforming part of the occasional visitors into regular users and, possibly, into customers ready to convert. It is a process that allows you not to waste economic and energy resources and publish content that no one is looking for.

The purpose of keyword analysis is to help you get better search rankings and get to know your potential customers better. Understanding which keywords users are searching for, in what order and what specific terms they use will give you a better understanding of your consumers' motivations, goals, and needs and help inform your overall marketing strategy.

Keyword Research: How to Rank Higher?

Finally, here are some tips to center your users' queries and select the best-performing keywords to rank higher and stabilize and progressively increase organic traffic.

 

●        Find keywords that are popular, with high search volume, but with low Keyword Difficulty in reference to related keywords.

●        Avoid keywords that are too general (for example, " football ", " music ", " computer ") because it is not worth investing money without having the realistic possibility of competing with already firmly positioned industry giants. Furthermore, the traffic generated by very generic terms is usually difficult to profile and could attract visitors who are not useful to convert.