AMS Digital Agency

What is PPC? PPC ( Pay Per Click ) Marketing is a form of online advertising where advertisers are charged when a user clicks on an ad. Advertisers bid on the perceived value of clicks relative to the keyword, platform, and audience type from which the click occurred. Done right, PPC can bring you quality leads. Being able to create a seamless user journey, it can mean a significant ROI to your PPC efforts. Pay-per-click advertising is most common on search engine result pages such as Google and Bing, but is also used on social channels. Here are some of their pros and cons.   What are the Pros of PPC Marketing? PPC ads are shown only when a search engine user types a specific phrase or if the ad is shown on the content network triggered by relevant content on the publisher’s page. Since it is only displayed on , there are only limited things compared to other media. YouTube users can also be targeted via their PPC option “Promoted Videos” on Google. Users who respond to sp...

  Nowadays social media is a major platform, which can be used to promote your website. Creating and sharing Content Social media platforms tend to post content in a way that is informative, creative, and inspiring. With the help of social media marketing , one tends to connect with more and more audiences and this makes the brand, product or company more visible and has more engagement as well. Creating content as per the needs of an audience and understanding in what ways the content can be delivered. The content is also shared among various groups that share the similar content as per your content. Sharing content, tagging, and posting can lead to brand's/ product awareness . Gaining followers All these posting, liking, commenting, tagging and sharing can lead to growing of followers as well. These followers were not following your content but also are your potential customers as well. The reason they've been following your content is because they're interested in bu...

An SEO consultant Birmingham   is someone who is an SEO expert Birmingham   that devises, implements and then executes a thorough SEO strategy Birmingham  ; covering both on-page and off-page features – to improvise and maintain the rankings of their clients in Google, Yahoo and/or Bing organic search engine results . 1.      Helping with the Content Strategy The SEO consultant already has the list of keywords in hand; and then side-by-side does the content marketing Birmingham  strategist as well and that’s how you create a detailed content strategy . This involves ·          Inventing new content ideas for the website’s blog ·          Creating a full-scale calendar to make sure consistent creation of content ·          Assigning resources for guest posting (more on that later). ·     ...

  Cultivating the Right Skills It is important for SEO consultant to provide quality and yet affordable SEO services . SEO consultants need to be exceptional at both analysis and content creation. Most of the SEO consultants needs to have well-developed writing skills and quality editing backgrounds, in particular. SEO professionals need to have a better understanding of ins and outs of keyword research. It is important that SEO professionals must have an ability to craft creative solutions that will have better engagement to an audience and not just look appealing to the search engines. Earning Credentials SEO specialist needs to have authentic SEO merits/ certificates and it is advisable to sign up for a valid SEO courses . Having a certificate is one of the best ways to win the trust of your future clients because that's how your client will know that you do know everything and can be an excellent consultant. This is one of the easiest ways especially, in the beginning ...

  An SEO expert is someone who knows how SEO works and how to use SEO to increase the rankings of a website in Search Engines. An SEO expert is someone that practices SEO as a profession and offers SEO services , SEO consultation or taking clients on a project-by-project basis.   Here are some steps to become a great SEO expert and a marketing consultant Understanding how search engines work     The very first step is to acknowledge you on how search engines work. The search engines mainly consist of three steps: Crawling This means how they discover content on the web Indexing This means how they add and organize the content in their index Ranking this means how they decide which website they will be showing in the results (and in what order), for a given search query It is important for a SEO specialist to know how to optimize a website for each and every stage so that search engines can read, index and understand the content of a website ...

  A qualified lead is simply a potential consumer/ customer who is showing interest in your brand or product/service and is okay sharing their information. Make sure to align your website's content with user intent When you're receiving a decent amount of traffic in your website and have a decent domain authority, it's time to focus on keyword optimization and more importantly on intent optimization as well. Instead of creating content based on keywords, just try to think about why your visitors search for particular terms, what they want when they type in that term, their intent behind it.  Optimizing your future post for intent Identify and try to understand the pain points your audience/or potential customers face at different phases of their buying journey and cover content that addresses that problem and solves their search query. One of the best ways to create intent-oriented content is to make a conversation with your past and current customers and take hin...