AMS Digital Agency

What is PPC? PPC ( Pay Per Click ) Marketing is a form of online advertising where advertisers are charged when a user clicks on an ad. Advertisers bid on the perceived value of clicks relative to the keyword, platform, and audience type from which the click occurred. Done right, PPC can bring you quality leads. Being able to create a seamless user journey, it can mean a significant ROI to your PPC efforts. Pay-per-click advertising is most common on search engine result pages such as Google and Bing, but is also used on social channels. Here are some of their pros and cons.   What are the Pros of PPC Marketing? PPC ads are shown only when a search engine user types a specific phrase or if the ad is shown on the content network triggered by relevant content on the publisher’s page. Since it is only displayed on , there are only limited things compared to other media. YouTube users can also be targeted via their PPC option “Promoted Videos” on Google. Users who respond to sp...

  Nowadays social media is a major platform, which can be used to promote your website. Creating and sharing Content Social media platforms tend to post content in a way that is informative, creative, and inspiring. With the help of social media marketing , one tends to connect with more and more audiences and this makes the brand, product or company more visible and has more engagement as well. Creating content as per the needs of an audience and understanding in what ways the content can be delivered. The content is also shared among various groups that share the similar content as per your content. Sharing content, tagging, and posting can lead to brand's/ product awareness . Gaining followers All these posting, liking, commenting, tagging and sharing can lead to growing of followers as well. These followers were not following your content but also are your potential customers as well. The reason they've been following your content is because they're interested in bu...